Retire Active SA

Branding and logo design, website design and content, collateral creation, digital marketing, signage and social media.

Retire Active SA is a dynamic, volunteer-ed organisation that encourages older South Australians to lead active, connected and healthy lives through participation in diverse recreational activities.

Retire Active SA (previously the Australian Retired Persons Association (ARPA)) sought to increase their membership and appeal. With a process that involved garnering insights from internal and external stakeholders and members, a new name, vision, mission, values and brand were developed. A fresh and easy-to-navigate website now stands as the cornerstone of their brand. All collateral and assets including documents, signage and social platforms were rebranded, with all communications rewritten to reflect an engaging and friendly brand personality and tone.